Jewellery Trends | Jewellery Marketing

AR Technology

The presence of augmented reality in the jewellery industry is taking the glamorous charm to a whole new level of creativity and uniqueness. The fine art of craftsmanship is polished with precise techniques of AR to give a never-seen-before touch to the exclusive masterpieces.

Role Of AR In The Jewellery Industry

The technology is available to the designers and manufacturers to promote and market their exclusive pieces in no time. Augmented reality has not only elevated the standard of craftsmanship but also made the tedious marketing process simple and easy to adapt.

Benefits of Using AR applications

• ✔ Powered Presentation

• ✔ Unique Design Patterns

• ✔ Perfect User Experience

• ✔ Smart Marketing Techniques

360° Jewellery Product Videos

360 product videos improve interactivity and engagement. They can zoom in to clearly assess the details and quality of your jewelry pieces, rotate the images to the angle they want, and click it or drag it any way they chose until they're satisfied and ready to make a purchase.

Five Reasons to Use 360 Product Videos

• 1. Enhanced online shopping experience

• 2. Stand out from your competition

• 3. Reduced rate of product returns

• 4. Established trust and customer belief

• 5. Conversion rate growth

The Rise of Wearable Technology

The smart Jewellery pieces are enticing because it shows that Jewellery pieces can be stylish, glamorous, and functional – all at the same time. Smart jewelry pieces are a fun alternative to Fitbits or Apple Watches. They are stylish and have a variety of functions. Most will vibrate when you get a phone notification so that you can enjoy your yoga class without worrying about checking your phone. Many will track your heart rate, steps, and calories as well.

Smart bracelet, as the relatively new smart wearable gadget, is powered with many advantageous benefits and offers many useful functions such as motion detection, heart rate monitoring, alarm clock, sedentary reminder, sleep monitoring, notifications and GPS positioning to help guide a healthy life for its users.

Virtual Consultations

Virtual consultations are a new type of customer service offering making waves within the industry, and leading brands are already using trailblazing technology to facilitate this futuristic form of customer support.

Video consultations enhance the retail experience. Take a look at some of the key benefits of using video consultations for your online store and you’ll soon see why you should be establishing a live connection between online customers and in-store associates.

• ✔ Human-Driven Store Retailing

• ✔ Stronger Customer Connections

• ✔ Personalized Interactions

Customer-Focused Service

An obsession with the customer is paramount to any successful business. If you’ve already committed to great customer service, great. If not, it’s easy to improve. Start with small, simple changes that prioritize and value customer relationships, and continue working on providing excellent customer experiences.

The key to success is making your Customers feel special. Some of the tips for outstanding Customer Service are,

Be Personal - You’re not just selling a product; you’re selling something your customers’ loved one will treasure. Get to know the person across the counter and make a connection. To do this well, you need to make sure your staff is adequately trained.

Do something unexpected. - Surprise your customers by going above and beyond. Find ways to "WOW" them through an inexpensive holiday gift, send cookies etc.

Solicit Feedback - Customers want to know that you value their opinions about your store. Regularly reach out to them to get feedback about various aspects of your store.

Remember them after the sale - Follow up with customers, express your gratitude for their business, respond to their reviews, and offer additional valuable offers or information

Respond Quickly - You should be monitoring store communication channels, and be prompt in answering questions from your customers

Review Policies and Operations - Do periodic reviews of store policies and operations guide. Make your customer journey as clear, easy, and pleasant a path as possible.

Conclusion

Things are looking up for the Jewellery industry. Certainly, embracing modern technology to change the customer experience both in-store and at home are critical today. Improving customer engagement rate means adopting a customer-centric business model. The best customer engagement strategies will probably result in many business benefits. In general, a great customer engagement strategy is what sets your business apart from the competition.